What two types of plans do managers make when setting goals and objectives for their agribusiness?

Managers in agribusiness often use short-term and long-term plans when setting goals and objectives. Short-term plans typically focus on immediate operational needs and objectives, such as achieving production targets or managing resources effectively over the course of a season. These plans help align the daily functions of the business with its overarching goals, allowing for adaptability and responsiveness to changes in the market or production conditions.

Long-term plans, on the other hand, encompass broader objectives that are aimed at ensuring the sustainability and growth of the agribusiness over time. These plans might involve investments in technology, expansion into new markets, or strategies for enhancing environmental sustainability. They guide the overall direction of the business and are essential for securing future success.

While other options include valid concepts in management—like operational, strategic, tactical, contingency, and financial planning—they do not directly capture the primary distinction between immediate and future-oriented objectives, which is a critical aspect of goal-setting in agribusiness.